Creative Corporate Events Ideas
Corporate events can be hard to prepare for, especially if you’ve already planned many of them! However, You can still introduce fresh ideas that will spark excitement into your event. The goal, of course, is not only to keep your participants entertained but to encourage them to support your call to action. Whether you’re holding a fund-raising, team-building, workshop, retreat, trade show, product launch, or conference, these ideas for creative corporate events are meant to be impactful and interactive.
Invest on Experience
One of the most neglected aspects of corporate event planning is the immersive experience. Ensure that your ambiance that encourages people to be fully engaged with your theme, objectives, and with each other. Create interactive spaces that draw participants in and help eliminate distractions. For instance, aside from the usual formal lectures and group discussions, incorporate some unique fun like food and drink tasting. Corporate event planners can plan bubble tea/wine/coffee/beer and chocolate/cheese tasting events for you, so you don’t have to worry about the specifics. From the invitation to the after-event, keep in mind to make it experiential for participants.
To help you further, use digital tools such as:
Interactive websites
Online activities
Create hashtags for social media
Lights and sounds
Interactive whiteboards, touchscreens, or displays
Photo booths
Augmented reality
Create a Sense of Community
Even if your corporate event has a huge number of people, there are ways to create pockets of intimate spaces in your venue. Long boring speeches and huge open spaces where participants feel lost and isolated will only make your event forgettable. The point is to maximize human-to-human contact and encourage participants to get out of their shells!
Here are some ideas to make this happen:
Employ friendly guest-relations staff to make participants feel welcome
Carefully plan your welcome and closing activities
Thoughtfully organize the seating arrangement
Set up lounge spaces to help guests take breathers and encourage them to mingle in smaller groups
Personalize give-aways, workshop kits, and invitations
Add group activities such as games, crowdsourcing, and ice breakers
Delegate spaces for no-gadget zones
Take photos of your group activities and set up a table where participants can get their own copies as a memento
Make it Inspiring
Instead of aiming for mere information transfer, make it your goal to inspire. Studies show that it takes more than being reasonable for people to be persuaded. In other words, you have to tug on their heartstrings. Facts and logic can take you one step forward in convincing people, but if you want to build a positive and memorable experience that pushes them to run with your vision and encourages loyalty, you have to stir emotions. To do this, try the following:
Clearly communicate your event’s purpose or goal
Invite keynote speakers who are not only experts but also effective communicators who can connect emotionally to your audience
Insert video or live testimonials during your event
Set up exhibit rooms that showcase the human impact of your organization/brand
Think of ways participants can contribute to a bigger cause that aligns with your event’s objectives
Corporate events don’t have to be boring! With these creative ideas, you can make each event unique and unforgettable. Remember to hire the best corporate event photographer to make sure that you have a souvenir of your efforts in making your event come alive!